“Integrated Campaign” refers to graphics-based web ads, Search Engine Optimization (SEM) campaign and integration with special landing pages on our website built to address the specific concerns of parents clicking on the child and adolescent ads placed. The landing pages were designed to address key search words directly with applicable health information, info about ABHC services, a virtual tour, parent or patient testimonial and notice of “ABHC’s Top 10% in the nation for Patient Satisfaction *Press Ganey.” This was a successful mix that helped us reach new markets in major cities across the US.