Friday, April 3, 2009
Congratulations to Sioux Falls Up & Coming Member, Kristen Townsend, for being recognized by the Web Marketing Association.
The group just announced the 2009 Internet Advertising Competition award for Outstanding Achievement in Internet Advertising, and Avera Behavioral Health Center SEM campaign won “Best Health Care Integrated Ad Campaign”.
“Integrated Campaign” refers to graphics-based web ads, Search Engine Optimization (SEM) campaign and integration with special landing pages on our website built to address the specific concerns of parents clicking on the child and adolescent ads placed. The landing pages were designed to address key search words directly with applicable health information, info about ABHC services, a virtual tour, parent or patient testimonial and notice of “ABHC’s Top 10% in the nation for Patient Satisfaction *Press Ganey.” This was a successful mix that helped us reach new markets in major cities across the
US.
Categories: News, Awards,
Friday, April 3, 2009
Sioux Falls Up & Coming Vice President, Kristen Townsend, recently co-authored an article which was published in the Society for Healthcare Strategy & Market Development's publication "SPECTRUM".
Click on the link below to download the article.
Categories: Marketing,