SFU&C Members Meets With SF Convention & Visitors Bureau's Teri Schmidt

Last week the Sioux Falls Convention & Visitors Bureau's Executive Director, Teri Schmidt spent a morning with the members of Sioux Falls Up & Coming to discuss the business and upcoming plans and dreams. Teri was in education before she moved onto her position she currently holds at the CVB where she gets to encourage and excite the visitors and tourist coming to the Sioux Falls area. Check out her Q&A below.

How did you attain the position of Executive Director at the Convention & Visitors Bureau?

A friend of mine told me about the position. I was teaching first grade at the time!  I applied, went through the interview process and was lucky enough to be chosen to work here. That was 34 years ago!

What's been your biggest challenge in this roll and how have you addressed it?

My biggest challenge has been educating the public about what the CVB does and why it’s important for the future of Sioux Falls.  This is something we constantly work on by providing information to our partner businesses and the general public.

What is the best part of your position?

The best part of my position is working with so many people. I love the fast pace and being able to work with people to make what they want the best it can be. It’s fun and very rewarding!

What are your personal dreams or goals for the Convention & Visitors Bureau?

My personal dreams or goals for the CVB are to continue to be funded at a level where we can compete nationally, to build a visitor information center at I90/I29 intersection, to expand the visitor information center at Falls Park, to have a bigger convention center surrounded by retail and restaurants.

What's the next big event for the Convention & Visitors Bureau?

The next big event for the CVB is the National Pheasant Fest and Quail Classic, a national convention it took us 7 years to book.  It will be held this February in Sioux Falls!